Lane Change is a fun, creative, global action group that uses positive messaging and compelling challenges to engage users in campaigns that raise awareness about the big issues facing our world and to encourage behavioural change. Rather than standing against something, we stand for something: a healthy earth and fair society.
In Lane Change, the emphasis is placed on the user. We provide an online space, invite users in and encourage them to run riot with our challenges. Lane Changers band together, share, publicise, create, and make the experience their collective own. Along with participation in the challenge or action, they contribute photos, tweets, updates and comments.
Lane Change participants are excited to be a part of a movement that stretches all four corners of the earth.
Our first challenge kicked off in December 2011. The Winter B-icicle Challenge asked riders to pledge online or on Facebook to ride to work or school all throughout winter. The aim was to encourage cycling as a viable form of urban transport and promote sustainable living no matter what the weather forecast. With very limited promotional work, it was the challengers themselves who spread the word. Before long we had clocked up 500 riders from all over the Northern Hemisphere: from Beijing to Boston, Lisbon to London. We also had media mentions from TimeOut, Treehugger, TakePart and Fast Company’s Co.Exist.
Drop up as an email info [dot] lanechange [at] gmail [dot] com
About the co-founders
Co-founder: Emily D’Ath
Emily D’Ath has been working, studying, living and breathing all things sustainable for her entire adult life. Her career spans researching poverty in Laos to working with corporations in China to be more ‘socially responsible’. She loves a good argument about anything to do with politics. Emily lives in Beijing.
Co-founder: Monica Tan
Monica Tan is a Beijing-based writer and web-geek, originally from Sydney, Australia. Formerly she was an internet tabloid journalist but these days writes stories about China, the environment, travel and pop culture. Her work has appeared in The Diplomat, Business Insider, Thought Catalog, Persephone Magazine, Sydney Morning Herald, Greenpeace and ninemsn.
